Member-only story
How sellers abuse Amazon’s platform to deceive customers
Sellers are exploiting the ‘colour’ property to falsely boost ratings on unrelated items
Sellers create a product listing, get a lot of reviews, and then add unrelated items to the listing as separate “colors”, thus giving the false impression that the other products have good reviews too.
This is dishonest and Amazon should not allow sellers to trick customers like this!
One of the first indicators of quality that you would look for when purchasing a product is the reviews. Products with a higher number of reviews and closer to a 5-star rating outperform others by leaps and bounds. This is well known to Amazon sellers. Paying someone to review your product is forbidden, but the trick of giving away a free product in exchange for a review is widely practiced. However, what is happening here is far more nefarious and dishonest.
Take a look at this Wireless Earbud product listed on Amazon Canada
If you thought this product has 593 ratings with a 4/5 Star Rating you would be wrong.
But wait, doesn’t it say right there that its 593 ratings? That’s outstanding, right?
Look carefully: the product reviews are for multiple and completely different items!
